Move a slider. Watch the ripple.
Build your funnel scenario
Every stage affects the next. Change one input and the results update instantly.
Your inputs
Adjust the funnel
10,000
The total number of visits entering the funnel.
3%
The share of visitors who complete an action and become leads.
40%
The share of leads that match the business or offer.
20%
The share of qualified leads that become customers.
$2,000
The average revenue associated with one new customer.
Live results
Your conversion ripple
Website visitors
10,000
3% become leads
Leads
300
40% qualify
Qualified leads
120
20% close
Customers
24
$2,000 each
Projected revenue
$48,000
Visitor-to-customer rate
0.24%
Revenue per visitor
$4.80
Visitors per customer
417
What the numbers say
Quick insight
Your largest drop happens between visitors and leads.
Largest percentage loss
Visitors → Leads
97% of visitors leave the funnel at this stage. This highlights the largest drop in this scenario.
Scenario comparison
Compared with your baseline
Conversion Rate Ripple is an educational simulator. Results are simplified projections based on the values entered and do not guarantee future performance.
Run a quick experiment
What could one small improvement do?
Choose one change and compare it with your current scenario.
Potential ripple
One small improvement
The lesson
How the funnel works
Each percentage affects the number entering the next stage. That is why one small change can create effects farther down the funnel.
Traffic
→
Leads
→
Qualified leads
→
Customers
→
Revenue
Traffic
The people who enter the funnel by visiting the website.
Conversion rate
The share of visitors who take the desired action and become leads.
Lead quality
The share of leads who match the intended customer or offer.
Close rate
The share of qualified leads who become paying customers.
Customer value
The average revenue associated with one new customer.